Parents shop by the stage their child is at, not by the kind of toy. Pick a stage and you will only see what fits it.
6+
School age, puzzles, games, making things
Rules, turns and a finished result start to matter.
Board games, longer puzzles and things they can make and keep hold attention far better than anything that only does one trick. Playing with someone else is now half the appeal.
What to look for at this stage
Rules and turns, so it can be played with someone else